Precision Contracting Group Website Rebrand

What we found

• The logo and site looked mismatched across proposals, ads, and trucks.
• Their old WordPress theme failed basic accessibility checks and hid service area keywords.
• Every edit required a developer, so updates stalled when new jobs came in.

What we did

1. Ran a short positioning workshop to lock in services, proof points, and local keywords.
2. Designed a simple logo set with rules for print, trucks, and the website.
3. Built a fast Next.js site with clear service pages, CTAs, and a CMS-ready structure.
4. Wrote plain-language copy tuned for local SEO and easy estimator intake.
5. Added an accessibility checklist (WCAG 2.2 AA) with examples the team can re-use.

Highlights

• New site at precision-contracting.vercel.app with skip links, readable headings, and keyboard-friendly navigation.
• Brand assets and color pairings that work for both web and printed proposals.
• Service area pages with clear “request a bid” paths for residential, commercial, and municipal work.

What we delivered

• Built a WCAG 2.2 AA-ready Next.js marketing site with clear estimator intake, skip links, and keyboard-friendly nav.
• Created a logo set and brand rules that stay consistent across trucks, proposals, ads, and the web.
• Produced conversion-focused copy and local SEO structure so bids show for priority counties and services.
• Added CMS-ready content blocks and update checklists so the team can post changes without a developer.

Owner review

Early outcomes

• +38% organic impressions in priority counties within six weeks.
• Bid request form time dropped from ~7 minutes to under 3.
• Team can post compliant updates in minutes using the documented patterns.

Related resources

• See how we launched a solar-first home upgrade brand: /work/honu-homes.
• Compare another small business brand + Webflow build: /work/simpleman-plumbing.
• Explore accessibility-first web design services: /services or start a project.